Drastic changes in the career aspirations of women in the developedworld have resulted in a new, globalised market for off-the-pegdesigner clothes created by independent artisans. This book reportson a phenomenon that seems to exemplify the twin imperativesof globalisation and female emancipation.
* A major conceptual contribution to the literatures onglobalisation, fashion and gender, analysing the ways in whichwomen's entry into the labour force over the past thirtyyears in the developed world has underpinned new forms ofaestheticised production and consumption as well as the growth of'work-style' businesses
* A vital contribution to the burgeoning literature on cultureand creative industries which often ignores the significant rolestaken by women as entrepreneurs and designers rather than mereconsumers
* Introduces fashion scholars and economic geographers to aparadigmatic example of the new designer fashion industriesemerging in a range of countries not traditionally associated withfashion
* Takes a fresh perspective on an industry in which Third Worldgarment workers have been the subject of exhaustive analysis butfirst world women have been largely ignored